Fukuske: A Journey Through Tradition and Innovation in Japanese Craftsmanship
- Fuh-mi
- Sep 26
- 4 min read
Updated: Oct 11
Introduction to Fukuske Corporation
Through a fortunate connection, I recently had the opportunity to visit the headquarters of Fukuske Corporation. It happened to be the day of a product exhibition, where employees across departments showcased new items they had designed with great creativity. I was struck by the passion and originality behind each display—far from the conservative image one might associate with a “traditional company.” Instead, what I witnessed was the energy of a company in motion—evolving with intention.
Japan has more centuries-old businesses than any other country in the world. Among them, Fukuske—founded in 1882 in Osaka—began with traditional tabi (Japanese split-toe socks) and later expanded into socks, stockings, and beyond. For over 140 years, the company has supported people from the ground up—literally. As I learned more about their journey, I couldn’t help but see reflections of my own path as a calligrapher—holding onto tradition while embracing transformation.
Innovation Born of Crisis
Fukuske’s founder, Tsujimoto Fukumatsu, started his tabi business in 1882 at just 21 years old—right in the midst of Japan’s post-Meiji Restoration economic depression. At that time, tabi were hand-sewn, making them labor-intensive and expensive. Fukumatsu dared to question this norm. After years of research and trial-and-error, he developed Japan’s first-ever sewing machine specifically for tabi, paving the way for mass production.
Yet innovation met resistance: in Tokyo, where pride in hand-stitched tabi ran deep, expansion proved difficult. His son Toyosaburō later took on the challenge, believing that good-quality, affordable tabi could reach the 80% of people who still went barefoot. From streamlining production to rethinking advertising and packaging, Fukuske continuously innovated—not for novelty’s sake, but to deliver real value to real lives.
This balance of tradition and technology deeply resonates with me. As a calligrapher using ancient tools like brush and ink, I constantly ask: How can I express timeless spirit in a way that speaks to today’s world? That tension—between preservation and evolution—is one I share with Fukuske.
Enhancing the Value of the Ordinary
There is a quiet beauty in tabi: the soft whiteness, the rounded toe, the carefully placed seams. These details reflect a uniquely Japanese sensibility. But Fukuske didn’t stop at quality. They were also pioneers in how their products were presented. In the Meiji era, they introduced decorative packaging and paper bands to elevate tabi from daily necessity to refined fashion item. In the Taisho period, they commissioned renowned painter Kitano Tsunetomi to design a poster—a striking blend of beauty and branding.
This holistic approach—crafting not just a product but an experience—feels very familiar. In calligraphy too, presentation matters. From the layout to the mounting, every invisible detail contributes to how a single character is received.
The Spirit Embodied in the Fukuske Doll
Fukuske’s name itself reveals their values. About two decades after founding the company, Toyosaburō discovered an old figurine near the Ise Grand Shrine—seated formally, holding a fan, exuding humility and reverence. Inspired, he redesigned it into a new company symbol: the Fukusuke doll, embodying the five Confucian virtues—benevolence, righteousness, propriety, wisdom, and trust—and registered it as their official trademark in 1900.
When I visited their headquarters, I was shown a figurine of Daikokuten (one of the Seven Lucky Gods). What caught my eye was the kimono: it was decorated with real kohaze metal clasps used in traditional tabi. A playful yet poetic gesture—blending history, craftsmanship, and brand spirit into one small object.
Embracing Change Without Losing Essence
In the early Showa era, as Western clothing gradually replaced traditional garments, Fukuske again embraced change. They launched a sock division and built a dedicated factory. Later, they developed Japan’s first women’s silk stockings—praised for their fit, colour, and comfort. From product diversification to anticipating fashion trends, they overcame countless challenges to become an industry leader.
To preserve tradition, one must sometimes change form. That’s true in calligraphy too. Whether through canvas, digital media, or bilingual compositions, I’ve learned that adapting how we express does not mean abandoning what we value—it’s a path toward keeping the spirit alive.
The Art of Meaningful Creation
Creating art is not merely about aesthetics; it’s about infusing meaning into every piece. Just as Fukuske aims to elevate tabi from a simple garment to a symbol of cultural heritage, I strive to transform calligraphy into a medium that resonates deeply with individuals. Each stroke carries intention, and each character tells a story.
In my practice, I often reflect on the significance of the words I choose. They are not just letters; they are vessels of emotion and thought. This philosophy aligns with Fukuske’s approach to their products. By enhancing the ordinary, they invite customers to appreciate the beauty in everyday life.
Quiet Strength That Lasts
Fukuske’s history is not just about longevity—it’s about resilience, reinvention, and quiet power. They have survived economic hardship, challenged cultural norms, expanded their reach, and embedded meaning into every product and symbol. And that, too, is the path I walk with calligraphy.
Every stroke I write is an offering of breath, spirit, and intention. In an ever-shifting world, perhaps what touches people most is not flash or novelty—but the quiet continuity of beauty that endures. Just as tabi once supported everyday life from the ground up, I hope that my brushwork, in its own way, can support someone’s inner step forward.
Comments