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The Meaning of Kokorozashi: Exploring Japanese Wisdom in Leadership and Personal Growth

  • Writer: Fuh-mi
    Fuh-mi
  • Mar 10
  • 2 min read

The Meaning of Kokorozashi: A Deep Sense of Purpose

Recently, I’ve come across mentions of "Kokorozashi" (志) in international discussions on leadership and personal development. It seems that, like other Japanese concepts, this word is gradually gaining recognition outside Japan. But what exactly does "Kokorozashi" mean, and how is it being understood abroad?

In Japanese, "Kokorozashi" carries a deep and somewhat weighty meaning. It goes beyond simple goals or ambitions, reflecting a strong, long-term commitment to something meaningful. Historically, it was often associated with Samurai ideals, emphasizing a sense of duty, perseverance, and a personal mission that extends beyond individual success.


Japanese calligraphy of Kokorozashi symbolizing purpose and mission
Kokorozashi: Japanese Wisdom on Purpose and Mission

Why Kokorozashi Is Rarely Used in Modern Japan

Interestingly, despite its profound meaning, "Kokorozashi" is not a word commonly used in daily life in modern Japan. While we do say someone "has a high Kokorozashi" (志が高い), people rarely declare, "I have Kokorozashi." Perhaps this is because the word feels too grand, evoking noble aspirations rather than everyday ambitions.


Kokorozashi in Global Contexts

From what I’ve seen, "Kokorozashi" is beginning to be introduced in global contexts such as:

  • Leadership and MissionSome business and leadership circles interpret "Kokorozashi" as a powerful sense of purpose, aligning with long-term vision and social impact.

  • Personal DevelopmentThe idea of having a guiding principle in life resonates with those in self-improvement and coaching fields.

  • Samurai Spirit and DisciplineIt is sometimes linked to traditional Japanese values, particularly the idea of staying committed to one’s chosen path with discipline and integrity.

  • Entrepreneurship and LegacySome founders and thought leaders are beginning to adopt "Kokorozashi" to describe a deeper motivation behind their work.


How Do You Interpret Kokorozashi?

Unlike more casual terms for ambition or goals, "Kokorozashi" implies a profound, unwavering dedication to a greater purpose. This makes me wonder—how do people outside Japan perceive this word? Does it carry the same weight as it does for Japanese speakers?


If you’ve encountered "Kokorozashi" before, how was it explained? And what does this concept mean to you?



3 Comments


Bengoshibob
Jun 06

Naoko-san, this is a word that I learned of in a post by Katie Anderson, who you also apparently know. She has written about kokorozashi on her website. She wrote: Kokorozashi is a Japanese concept that means “personal mission” or “where the heart points.”  It's a way to unify your skills and passions to create positive change in the world. It is possible that I learned the word before, but for some reason it took on greater meaning to me in the past year for some reason. I gather that you may have had some influence on her (perhaps) as she described the components of the word, much like you do. I don't recall if I learned from h…


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fuhmi3
Jun 07
Replying to

Thank you for sharing this, and for the thoughtful reflection on kokorozashi. I didn’t realize Katie had written about it too—we’re connected on LinkedIn through a mutual acquaintance, but I don’t actually know her well. I really appreciate how you linked your professional journey to this concept. Your role and sense of purpose come through clearly, and it’s inspiring.

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