The Meaning of Kokorozashi: Exploring Japanese Wisdom in Leadership and Personal Growth
- Fuh-mi
- Mar 10
- 2 min read
The Meaning of Kokorozashi: A Deep Sense of Purpose
Recently, I’ve come across mentions of "Kokorozashi" (志) in international discussions on leadership and personal development. It seems that, like other Japanese concepts, this word is gradually gaining recognition outside Japan. But what exactly does "Kokorozashi" mean, and how is it being understood abroad?
In Japanese, "Kokorozashi" carries a deep and somewhat weighty meaning. It goes beyond simple goals or ambitions, reflecting a strong, long-term commitment to something meaningful. Historically, it was often associated with Samurai ideals, emphasizing a sense of duty, perseverance, and a personal mission that extends beyond individual success.

Why Kokorozashi Is Rarely Used in Modern Japan
Interestingly, despite its profound meaning, "Kokorozashi" is not a word commonly used in daily life in modern Japan. While we do say someone "has a high Kokorozashi" (志が高い), people rarely declare, "I have Kokorozashi." Perhaps this is because the word feels too grand, evoking noble aspirations rather than everyday ambitions.
Kokorozashi in Global Contexts
From what I’ve seen, "Kokorozashi" is beginning to be introduced in global contexts such as:
Leadership and MissionSome business and leadership circles interpret "Kokorozashi" as a powerful sense of purpose, aligning with long-term vision and social impact.
Personal DevelopmentThe idea of having a guiding principle in life resonates with those in self-improvement and coaching fields.
Samurai Spirit and DisciplineIt is sometimes linked to traditional Japanese values, particularly the idea of staying committed to one’s chosen path with discipline and integrity.
Entrepreneurship and LegacySome founders and thought leaders are beginning to adopt "Kokorozashi" to describe a deeper motivation behind their work.
How Do You Interpret Kokorozashi?
Unlike more casual terms for ambition or goals, "Kokorozashi" implies a profound, unwavering dedication to a greater purpose. This makes me wonder—how do people outside Japan perceive this word? Does it carry the same weight as it does for Japanese speakers?
If you’ve encountered "Kokorozashi" before, how was it explained? And what does this concept mean to you?
Naoko-san, this is a word that I learned of in a post by Katie Anderson, who you also apparently know. She has written about kokorozashi on her website. She wrote: Kokorozashi is a Japanese concept that means “personal mission” or “where the heart points.” It's a way to unify your skills and passions to create positive change in the world. It is possible that I learned the word before, but for some reason it took on greater meaning to me in the past year for some reason. I gather that you may have had some influence on her (perhaps) as she described the components of the word, much like you do. I don't recall if I learned from h…