Jo-Ha-Kyū (序破急) is a concept derived from Japanese court music and is used in various traditional arts such as Noh theater, renga (linked verse), kemari (ancient football game of the Imperial Court), Kodo (way of fragrance), kendo, iaido (sword drawing), and tea ceremony. It also refers to the three-part structure in traditional performances and narratives.
This term was popularized by Zeami in his work "Fushikaden" (published at the beginning of the 15th century) and may be familiar to some through its use in popular media like the anime “Evangelion”.
Jo (Introduction) - Characterized by a relaxed rhythm, this phase involves laying out the overall context, background, and assumptions necessary to understand the bigger picture. It sets the stage for what's to come and is crucial for engaging future developments with impact and creativity.
Ha (Break) - In this phase, the tempo increases as the content expands and unfolds with dynamism.
Kyū (Rapid Conclusion) - This final phase moves at a swift pace towards the climax, shaping the lasting impression and resonance left with the audience.
The principle of Jo-Ha-Kyū is invaluable in crafting many different strategies that are not only structured but also rhythmic. It has inspired marketing strategies, sports, modern events planning and so many more things. Some say that it reflects the natural flow of market dynamics and human engagement.
This timeless Japanese concept transcends mere artistic frameworks, and encourages deep reflection on how we initiate, develop, and conclude any endeavor in order to maximize impact.
Interestingly, Zeami also wrote extensively on management to preserve and develop the troupe inherited from his father. His "Fushikaden" is still regarded by some people as "Japan's oldest business book,” showing a very ancient link between art and business.